POP COLLECTIVE PROMOTE. ORGANIZE. POP UP.
Table of contents TABLE OF CONTENTS 01 ABOUT US 02 OUR MISSION 03 WHY POP 04 OUR SERVICES 05 PAST PARTNERS 06 IRL 07 LET’S WORK See you soon! xo liv and ryan
About Us — Meet the Founders ABOUT US POP COLLECTIVE IS A POP-UP ACTIVATION AGENCY CONNECTING FASHION AND BEAUTY BRANDS WITH COLLEGE CAMPUSES. WE CREATE IMMERSIVE, ON-CAMPUS SHOPPING EXPERIENCES, BRAND EVENTS, AND COMMUNITY ACTIVATIONS, GIVING BRANDS DIRECT ACCESS TO GEN Z CONSUMERS AT SCALE WHILE BRINGING RETAIL CULTURE TO CAMPUSES THAT LACK IT. FOUNDED AT THE UNIVERSITY OF WISCONSIN-MADISON IN 2025, POP COLLECTIVE WAS BUILT TO BRIDGE THE GAP BETWEEN HIGH-DEMAND BRANDS AND COLLEGE CONSUMERS. WE BRING BRANDS FROM MAJOR MARKETS LIKE LOS ANGELES, NEW YORK CITY, AND MIAMI DIRECTLY TO CAMPUSES NATIONWIDE THROUGH CURATED POP-UPS, EVENTS, AND ACTIVATIONS. TODAY, POP COLLECTIVE OPERATES AS A FULL-SERVICE PARTNER, ACTING AS THE BRIDGE BETWEEN BRANDS AND THE COLLEGE MARKET AND TRANSLATING BRAND IDENTITY INTO AUTHENTIC, HIGH-IMPACT CAMPUS EXPERIENCES. MEET THE FOUNDERS POP COLLECTIVE IS A POP-UP ACTIVATION AGENCY THAT CONNECTS FASHION AND BEAUTY BRANDS WITH COLLEGE AUDIENCES THROUGH CURATED, ON-CAMPUS EXPERIENCES. THE COMPANY WAS FOUNDED BY RYAN BROOKS AND LIV EISENBERG, BOTH ENTERING THEIR SENIOR YEAR AT THE UNIVERSITY OF WISCONSIN-MADISON. RYAN BROOKS, ORIGINALLY FROM LOS ANGELES, AND LIV EISENBERG, FROM NEW YORK CITY, BRING A BI-COASTAL PERSPECTIVE, COMBINING INSIGHT FROM TWO OF THE MOST INFLUENTIAL FASHION AND RETAIL MARKETS. AS STUDENTS THEMSELVES, THEY ARE DEEPLY EMBEDDED IN THE TARGET DEMOGRAPHIC, GIVING POP COLLECTIVE A UNIQUE ADVANTAGE IN UNDERSTANDING EXACTLY WHAT RESONATES WITH GEN Z CONSUMERS AND HOW TO REACH THEM IN A WAY THAT FEELS NATURAL RATHER THAN FORCED.
Our Mission OUR MISSION TO CONNECT BRANDS WITH COLLEGE CONSUMERS AT SCALE THROUGH IMMERSIVE, IN-REAL-LIFE EXPERIENCES. WE GO BEYOND TRADITIONAL RETAIL, BLENDING SHOPPING, COMMUNITY, AND CULTURE TO CREATE MEANINGFUL AND HIGH-IMPACT BRAND MOMENTS ON CAMPUS. POP COLLECTIVE BUILDS AND EXECUTES END-TO-END ON-CAMPUS ACTIVATIONS THAT DRIVE REAL ENGAGEMENT, VISIBILITY, AND SALES. WE IDENTIFIED A CLEAR GAP. COLLEGE STUDENTS ARE HIGHLY STYLE-DRIVEN AND BRAND-AWARE, YET LACK ACCESS TO EMERGING AND IN-DEMAND BRANDS IN THEIR LOCAL MARKETS. WE SOLVE THAT BY BRINGING THE BRANDS DIRECTLY TO THEM WHILE CREATING ELEVATED, EXPERIENCE-DRIVEN ENVIRONMENTS THAT FOSTER CONNECTION, DISCOVERY, AND CULTURAL RELEVANCE. MORE THAN JUST EVENTS, WE ACT AS THE MIDDLE LAYER BETWEEN BRANDS AND CONSUMERS, ENSURING EVERY ACTIVATION FEELS AUTHENTIC, ORGANIC, AND ALIGNED WITH CAMPUS CULTURE.
Why Pop WHY POP WE ARE THE CONSUMER. AUTHENTIC ACCESS. AS COLLEGE STUDENTS, WE ARE THE WE HAVE DIRECT, ORGANIC TARGET MARKET. WE UNDERSTAND CONNECTIONS WITHIN CAMPUS EXACTLY WHAT GEN Z WANTS, HOW COMMUNITIES, ALLOWING US TO THEY SHOP, WHAT THEY ENGAGE INTRODUCE BRANDS IN A WAY THAT WITH, AND WHAT DRIVES THEM TO FEELS NATURAL AND CULTURALLY SHOW UP. RELEVANT RATHER THAN TRANSACTIONAL. PROVEN PERFORMANCE. A NEW RETAIL CHANNEL. 300 TO 400+ ATTENDEES PER EVENT WE ARE REDEFINING RETAIL FOR THE $9K TO $32K+ IN SINGLE-DAY SALES COLLEGE MARKET, BLENDING CONSISTENT SELL-OUTS AND REPEAT COMMERCE, CONTENT, AND COMMUNITY DEMAND INTO ONE SCALABLE PLATFORM FOR STRONG ORGANIC BUZZ AND STUDENT- BRAND GROWTH. DRIVEN TRACTION
Our Services OUR SERVICES POP-UP TOURS & CAMPUS EXPANSION WE DO NOT JUST EXECUTE ONE-OFF EVENTS. WE SCALE BRANDS ACROSS CAMPUSES. POP COLLECTIVE ORGANIZES MULTI-STOP COLLEGE TOURS, BRINGING YOUR BRAND DIRECTLY TO TOP UNIVERSITIES AND GIVING YOU UNMATCHED ACCESS TO THE GEN Z MARKET AT SCALE. EACH STOP IS STRATEGICALLY PLANNED TO MAXIMIZE VISIBILITY, ENGAGEMENT, AND CONVERSION, TURNING CAMPUSES INTO A POWERFUL RETAIL AND MARKETING CHANNEL. EVENT PRODUCTION & OPERATIONS WE MANAGE EVERY ASPECT OF EXECUTION, FROM SECURING HIGH-TRAFFIC CAMPUS VENUES TO OVERSEEING LOGISTICS, STAFFING, INVENTORY, AND ON-SITE OPERATIONS. EACH ACTIVATION IS SEAMLESS, ELEVATED, AND DESIGNED TO SCALE. BRAND EXPERIENCE & DESIGN EVERY POP-UP IS THOUGHTFULLY DESIGNED TO REFLECT EACH BRAND’S IDENTITY. FROM CUSTOM SIGNAGE AND CURATED DECOR TO INTERACTIVE ELEMENTS AND BRANDED GIFTING, WE CREATE IMMERSIVE ENVIRONMENTS THAT ARE BOTH EXPERIENTIAL AND CONTENT-READY. MARKETING & PROMOTION WE DRIVE TURNOUT AND VISIBILITY THROUGH A STRATEGIC MIX OF: • SOCIAL MEDIA CAMPAIGNS ACROSS INSTAGRAM AND TIKTOK • CAMPUS PARTNERSHIPS • RSVP-DRIVEN EVENT SYSTEMS OUR APPROACH MERGES DIGITAL REACH WITH REAL-WORLD ENGAGEMENT TO MAXIMIZE IMPACT.
Past Partners PAST PARTNERS Brunch
IRL — Pop Collective x Danielle Guizio IRL POP COLLECTIVE X DANIELLE GUIZIO ONE OF OUR MOST IMMERSIVE ACTIVATIONS TO DATE. WE LAUNCHED WITH A PRE-EVENT NIGHTLIFE TAKEOVER TO BUILD ANTICIPATION, FOLLOWED BY A POP-UP INSPIRED BY THE BRAND’S NYC STORE. THE EXPERIENCE INCLUDED: FULLY BRANDED ENVIRONMENTS AND DESIGN REPLICATION FOOD AND LIFESTYLE INTEGRATIONS, INCLUDING POPUP BAGELS AND SAINT JAMES ICED TEA BEAUTY ACTIVATIONS WITH KOSAS CUSTOM GIFTING AND BRANDED MATERIALS RESULTS: $32,000 IN ONE-DAY SALES LINES WRAPPED AROUND THE BLOCK HIGH-TOUCH BRAND-TO-CONSUMER INTERACTION
Let's Work LET'S WORK WE PARTNER WITH BRANDS LOOKING TO REACH THE NEXT GENERATION IN A MEANINGFUL AND SCALABLE WAY. @POPCOLLECTIVEE POPCOLLECTIVEE@GMAIL.COM